Hot Rod Power Tour 2023

Atlanta, GA Dates: 06/12/2023 ‐ 06/16/2023
Contact Us | Location

Address: Atlanta Motor Speedway
1500 Tara Pl
Atlanta, GA 30228

Email: [email protected]



Dates: 06/12/2023 ‐ 06/16/2023

Event Activities:

  • Cruise

The 29th annual HOT ROD Power Tour Driven by Continental Tire kicks off at Atlanta Motor Speedway and will wind its way north through the Carolinas before concluding at Tennessee's Bristol Motor Speedway. It is regarded as the largest traveling car show, with 6,000 cars and trucks from all generations and tens of thousands of fans participating over a five-day road trip. Making this year's event more special is the celebration of HOT ROD's 75th Anniversary.

The Power Tour kicks off June 12, 2023, at Atlanta Motor Speedway before the group heads to the South Carolina Fairgrounds in Columbia, South Carolina. The tour spends hump day at the famed Rockingham Speedway in the city that bears the same name in North Carolina. The fourth day will be packed with excitement, as Power Tour takes over the legendary zMAX Dragway in Concord, North Carolina. The finale, on Friday, June 16, 2023, will take place at Bristol Motor Speedway in Bristol, Tennessee. Each stop will celebrate all things HOT ROD and include many activities such as drag racing, autocross, and other live entertainment.

2023 HOT ROD Power Tour Locations:

Day 1:  Monday, June 12 - Atlanta Motor Speedway, Hampton, Georgia

Day 2:  Tuesday, June 13 - South Carolina State Fairgrounds, Columbia, South Carolina

Day 3:  Wednesday, June 14 - Rockingham Speedway, Rockingham, North Carolina

Day 4:  Thursday, June 15 - zMAX Dragway, Concord, North Carolina

Day 5:  Friday, June 16 - Bristol Motor Speedway, Bristol, Tennessee

Adventurous enthusiasts can participate in the Long Haul category, completing the full five-day cruise and earning a plaque to commemorate the accomplishment. A VIP package is also available for a special and unique HOT ROD Power Tour experience. There are one-day and multi-day participant options for those who don't have a flexible schedule, allowing you to come and go as your time permits. As always, fans and enthusiasts with or without a specialty car or truck are welcome to the celebration,

Vehicle Types