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3 Must-Have Website Tools You Need To Integrate Into Your Website

Feature   |   Posted: 03/17/2021
Posted by: Motorhead Digital

Every day sees new innovations in the web design world and it can feel a bit overwhelming to try and keep up - so we’ve hand-picked three of the must-have tools you need to keep your website working for you.

By Barry Alt

Your website should work for you – now we’re not just talking about it looking good and attracting traffic, no we’re saying it should act as a dedicated employee that works for your business 24/7.

It should take some of your workload off your plate – and automate any repetitive tasks for you.

Every day sees new innovations in the web design world and it can feel a bit overwhelming to try and keep up – so we’ve hand-picked three of the must-have tools you need to keep your website working for you.

   1. Videoask

Videoask by Typeform is a brilliant software that helps you take visitor interactions to a whole new level!

How does it work? You create a list of the most common questions you get asked by customers. Then you record the answers to those questions with a video of yourself. Then Videoask acts as a ‘chatbot’ on your website – only instead of presenting simple FAQ answers with prewritten text, your users get personal-feeling videos instead.

Your site’s visitor can then choose to reply to you with a video message, an audio clip, or simply text.

The great thing about Videoask is that it also records and transcribes every conversation that you have with your potential customers.

It organizes them all for you so you can access them whenever you like. This makes it so much easier for you to save responses and pick up on any new frequently asked questions – and follow up with interested prospects.

Embedding Videoask onto your website is easy enough – it’s a simple copy and paste job, straight from their website, which makes your life a whole lot easier.

   2. Automate your event follow-ups

Attending events is great. You get to meet loads of fantastic people, show people what you have to offer, and get people to sign up for your email marketing.

Hopefully, you’ll get some solid leads out of the list of people that gave you their emails but you still have to input it all into your computer and then send out follow up emails on Monday morning.

It’s incredibly tiring and nobody wants to do that after a long weekend away at an event. Luckily for you, there is an easier way: automated email marketing.

You can use ActiveCampaign to automate your email marketing at events. It allows you to scan people’s badges as they come to your table and store their information ready for when you need it.

This way you can gather all the names, emails, and other information that you need without having to worry about inputting it yourself.

The best bit about ActiveCampaign is that after the event is over, you can set it to automatically email every person on the list for you.

This also gets rid of human errors. If you have to sort out your email marketing campaign all by yourself you could input a name or email wrong. This could cause you to lose potential customers who might have been eager to work with you…

Please head on over to the Motorhead Digital Blog for the rest of this article.

Barry is the founder of Motorhead Digital, providing signature Marketing Maximizer™ programs specifically developed for auto restoration, performance and restyling shops. These programs are geared towards customer acquisition and conversion to keep those project bookings coming. With over 23 years of experience in digital marketing and web development, Barry’s goal is to help clients market and grow their shops through strategic marketing practices. You can reach him at (585) 766-9785balt@motorheaddigital.com or online at MotorheadDigital.com

 

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