There are many methods you can follow to improve visitor traffic on your website, but here are three ways that we know for sure will help you attract more people to your site and get you more paying customers.
By Barry Alt
By Barry Alt
Everybody wants to attract new customers in the door and help their company grow, but it’s often difficult to know exactly how you’re supposed to do this.
In the online world, attracting new customers is wrapped up in bringing in more visitors to your website. There are many methods you can follow to improve visitor traffic on your website, but here are three ways that we know for sure will help you attract more people to your site and get you more paying customers.
Social media is the be all and end all nowadays and because it’s such a huge influence in people’s lives, you can reach an incredibly large section of your audience. It’s the perfect tool to promote new products or services you have to offer.
But having a social media profile isn’t enough and if you have one but don’t use it as often as you would like, then you could be damaging your shop more than you think.
You need to be able to keep your social media pages updated and regulated or they’ll have a negative effect on the reputation of your business. If your social media pages aren’t looked after then it’s going to make your business seem neglected and out of touch with the industry.
If you want to avoid giving off a bad impression, you need to start improving your social media accounts and give them the attention they need to thrive online.
Try using our checklist to make sure you have everything you need to improve your presence online and attract more customers to your shop.
1. Make sure all your information is correct and consistent across all of your social media accounts and your website.
Having incorrect information might make you come across as untrustworthy and your customers won’t want to do business with a shop they don’t trust. This could also prevent sales from going through, especially if the wrong contact information is put down. How are your customers meant to contact you with queries, concerns or complaints if they can’t get through to you?
Make sure that the following information is correct across all your online accounts:
2. Keep up-to-date with what is happening within the automotive industry. Whether it’s with events, new products or new technology make sure you know it inside and out. You can do this by checking on social media and seeing what your competitors are posting about and what’s trending in the auto industry.
3. Keep posting regularly to ensure that you keep your audience interested in what you and your business are doing. Keep them up to date with your latest products, services and any offers that you might have.
You can also use your social media to advertise exclusive offers which will help bring more of your audience to your social media.
4. Try to share content that’s relevant to your industry as your audience might have only followed you so they can keep up with the industry.
If you share content that isn’t what they’re interested in then they will probably unsubscribe and look for the content elsewhere (usually your competitors).
If you don’t know what Google My Business is then you’re already a step behind your competitors. Google My Business or GMB is a free online service that is there to help promote local businesses in the online market.
GMB lets business owners take control of how they appear online and helps them stand out more in the already crowded online market.
You want your shop to be recognized by Google which is why having a Google My Business set up is an essential part of running an online business. Now, your business has probably already been created and recognized by GMB you just need to claim it and optimize it to your liking.
Simply search the name of your shop on Google to see if there is a listing on it. If there is then you only need to claim that it’s yours. They’ll send you out a letter of confirmation and it’ll be good to go. If there isn’t a listing there then you will need to make your own. Go to Google My Business and simply press ‘Start Now’…
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Barry is the founder of Motorhead Digital, providing signature Marketing Maximizer™ programs specifically developed for auto restoration, performance and restyling shops. These programs are geared towards customer acquisition and conversion to keep those project bookings coming. With over 23 years of experience in digital marketing and web development, Barry’s goal is to help clients market and grow their shops through strategic marketing practices. You can reach him at (585) 766-9785, firstname.lastname@example.org or online at MotorheadDigital.com