5 ways to increase repeat business using video

Feature   |   Posted: 04/29/2021
Posted by: Motorhead Digital

Attracting and persuading new customers to buy from you costs between 5 and 25 times more than retaining existing ones.

Let that sink in for a moment.

Encouraging repeat business from happy clients is a lot cheaper (and less labor intensive) than trying to get new customers through the door.

Working on strengthening that connection with your current customers is essential – you worked so hard to get them on board the first time, don’t let that go to waste!

One of the best ways you can encourage repeat sales and keep those customers coming back for more is with strong video content.

By creating a great video marketing strategy and using your videos in the right way, you can seriously boost your sales and see a real difference in your repeat business.

Video content is outshining all other types of content when it comes to retaining repeat business in the auto world. In this blog, we’re going to show you 5 ways in which you can use video to increase your repeat business.

   1. Use videos to improve your customer experience

We all know the key to repeat business is great customer service. When a customer gets great service, they’ll happily keep coming back for me – and pay more for your services too.

Videos can help you provide great customer service, sometimes we just have to think outside the box!

If you have customers that are paying you thousands of dollars for restoring their vintage vehicle, you can send them quick update videos once a week or once a month. It takes minutes to do, but it makes your clients feel special. It shows how much you care about their project, and it makes them feel like you have a more personal relationship – which means they’ll be more inclined to return to you over trying someone new.

Sell auto parts online? Choose your top-selling items and create videos explaining the different elements of what makes them great. You can send these out in your email marketing, add them to your website and post them on social media.

By seeing you explaining the products they’re interested in buying, customers will feel like they’re getting a personalized explanation from you – which helps build up their rapport with your company.

   2. Improve customer engagement online

Videos is an incredibly engaging form of content and your audience will more likely engage with video than any other form of content.

Why?

Because video is easy to consume and most people prefer watching a video over reading a wall of text.

In fact, in 2019 web users spent a weekly average of six hours and 48 minutes watching online videos – a 59 percent increase from just three years prior in 2016.

Video content is great for promoting your brand, delivering information, and resonating with your audience.

It does all this in such a short amount of time compared to reading a blog. This all helps you increase your sales and keep your repeat customers.

Your video content will add value to your customer’s shopping experience which means they’re more likely to engage with your brand and remember who you are. This positive engagement will keep them coming back to you for more products or services down the line.

You can use your video content to take back the attention of your potential customers when they tune out.

Another way that video can be used to improve customer engagement is through sharing and social media.

If your audience likes your brand and the content you post then they’re more likely to share it with people they know. If you publish a highly-engaging video then your audience is going to share it which is a fantastic way to generate more sales – it’s basically the online word of mouth.

   3. Create a brand image your customers can trust

Your company is up against a lot of competition online – it can be difficult to keep up with your competitors and still do the day-to-day tasks of running a business.

You want to be able to promote your company in a way that increases trust and transparency to your loyal customers.

One of the best ways to do this is through video.

By posting videos you can connect with customers on a more personal different level and they will be able to put a face to your company. This is incredibly effective for smaller shops or family-run businesses.

Video allows your returning customers to develop a stronger relationship with your brand. This allows them to feel more comfortable about doing business with you – and they’ll want to continue giving you their business to support you.

By posting videos about your brand’s history and message your customers will trust you more and want to support you.

People recognize when a company values its customers.

By being truthful, humble and appreciative of your customers they’ll want to work with you again.

Please head on over to the Motorhead Digital Blog for the rest of this article.

Barry is the founder of Motorhead Digital, providing signature Marketing Maximizer™ programs specifically developed for auto restoration, performance and restyling shops. These programs are geared towards customer acquisition and conversion to keep those project bookings coming. With over 23 years of experience in digital marketing and web development, Barry’s goal is to help clients market and grow their shops through strategic marketing practices. You can reach him at (585) 766-9785, [email protected] or online at MotorheadDigital.com