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7 Tips To Improve Your Website’s Rank On Google & Keep Your Audience Engaged

Feature   |   Posted: 10/21/2024
Posted by: Motorhead Digital

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If your shop isn't showing up on the first page of the search results, then you might not get many visits despite so many people using Google every day.

By Barry Alt

There are about 8.5 billion searches on Google every single day, but 75% of people scrolling through the search engine never go past the first page. 


If your shop isn’t showing up on the first page of the search results, then you might not get many visits despite so many people using Google every day.


So how do you get people to engage with your website, and how do you improve your rank on Google?


It’s simple, really, with search engine optimization (SEO) and some helpful tips from the experts!


SEO is designed to get your website seen online by your target audience. By improving your SEO, you’ll be able to push your website to the top of the search results, where it’ll get noticed by potential clients.


Of course, Google is constantly updating and changing its algorithm. So even if your website was previously optimized for search engines, it might be time to refresh it.


Today we’ll show you how to improve your auto restoration and performance shop’s rank on Google and how you can keep your audience engaged longer with your website’s content.


Dive into these 7 easy tips to improve your SEO and online presence.

 1. Create high-quality content for your website

Publishing high-quality content on your website that has valuable information and provides your audience with the answers to their questions is one of the best ways to:

  • Attract clients
  • Keep your audience engaged
  • Get approval from Google
  • Get your website ranked at the top of the search results


Why?


Because every time a new blog is added to your website, there’s a new page indexed on Google, and a new opportunity to rank for keywords and phrases pops up.


The more informative content you post to your website, the more you’ll be seen as the expert, and the more Google will recognize you as an authority.


If you want to write content that ranks on Google, be sure to:

  • Choose relevant topics – always make sure the title and content are relevant to your niche and are something your clients want to read.
  • Do in-depth keyword research – make sure you know what keywords are ranking for your topics, and be sure to include them in your article.
  • Make it easy to read and digest – if your content is easy to read, more people will read it and stay on your website, making you look more trustworthy to Google.
  • Update your blog regularly – SEO is a long game, so you must keep your blog updated with new content.
  • Stay on top of trends – look at the trends in the auto performance industry, and what your competitors are writing about so you can take advantage of opportunities to attract new clients.


Don’t forget your website copy!


It’s essential to update your blog as regularly as possible but also update your website content.


If it’s been a while since you gave your website copy some love, then now is the time to enhance it. Do in-depth keyword research and rewrite your content to include these new keywords in your headings, body text, meta titles, and descriptions.

2. Build links from reputable sources

Building links for your website is a fantastic way to get your website noticed by Google and get your site boosted to the top spot on the search results.

What is link building?

Getting backlinks is when your website is linked to from another trustworthy website in your industry.


When your website is linked to on another industry site, Google sees this as a recommendation. It notices that you’re a trustworthy website and pushes your site to the top of the search results.

How do you build links for your shop’s website?

One of the best ways to build links is to get in touch with other companies, shops, bloggers, publishers, event websites, and online magazines and enquire about getting linked on their sites.


You can request them to link to your website on their site or blog post, and they might happily do it for you. But, 9/10 times, they’ll probably want a link in return, and some might even charge you a fee.


Links from reputable sites are like gold; they will improve your ranking because it shows Google you’re a credible shop to work with.

3. Optimize your website’s performance…–>

Please head on over to the Motorhead Digital Blog for the rest of this article.

The Motorhead Digital team are digital marketing expert with over 25 years of experience. They’re focused on supporting automotive aftermarket restoration, performance, and race shops. Their signature Site, Location, and Maximizer™ programs will supercharge your digital marketing including website design, social media, SEO search engine rank, content marketing, and your entire online presence so you attract better leads who want to spend more money with you. You can reach Motorhead Digital at (585) 766-9785via email, or online at MotorheadDigital.com.

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