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BASF launches Glasurit 100 Line, sets the new standard for sustainability and profitability in the refinish business

Press Release   |   Posted: 09/08/2020
Posted by: BASF Automotive Refinish

SOUTHFIELD, MI, September 7, 2020 – Glasurit, the premium refinish paint brand of BASF, introduces its most advanced waterborne basecoat system – 100 Line. Focusing on a new standard of sustainability, process efficiency and highest product quality, the new line meets the highest requirements of modern body shops.

 

Since 1888, Glasurit has stood for perfection and world-class luxury, along with social and ecological responsibility. The innovative 100 Line helps customers become more competitive and increase net profits, improve their environmental footprint and drive overall performance. Glasurit 100 Line is the first basecoat line on the market with a VOC value of 250 g/l, a 40% reduction from traditional waterborne basecoats, and far lower than any global VOC requirements. The new line will fit and expand Glasurit’s existing product portfolio, consisting of: 90 Line, 55 Line and 22 Line.

 

“Glasurit 100 Line is a game-changer for our customers. Not only does it offer them unprecedented quality and efficiency, but it has set a new sustainability standard with the lowest VOC values on the market. When you add this to its excellent color stability, robustness in application and its environmental attributes, 100 Line is the most innovative and sustainable paint system in the industry for getting more car jobs done,” said Fabien Boschetti, Director, Global Marketing, BASF Automotive Refinish Coatings Solutions.

 

“When comparing with existing basecoat lines in the market, customers can expect savings of up to 35% in overall process times through faster application and shorter flash-off cycles.  Another 20% savings can be made as material consumption is reduced,” added Boschetti.

 

Glasurit 100 Line consists of innovative pigment technology which ensures body shops are prepared for the current and future spectrum of brilliant colors in the automotive industry. 100 Line’s color stability is very robust and highly resistant to external influences. In addition, Glasurit leads with its digital color management solutions and takes the search for the right color to a new level with Glasurit’s spectrophotometer SmartSCAN. Customers can easily and quickly identify the precise colors and gain access to thousands of color formulas.

 

Part of the success formula has been early customer feedback. “Before starting with this project, my biggest concern was if we could maintain the excellent color accuracy as we have done with the 90 Line with 100 Line. Now, I know that this solution is even better! We worked only with the RatioScan 12/6 (SmartSCAN) and achieved same and new higher levels of color accuracy.  Plus, we save a lot of time in the process. I´ve never experienced something like this before,” shared Antonio and Francisco Cañas from the body shop Talleres Cañas, Jaén, in Spain.

 

In addition to the innovative new waterborne basecoat line, Glasurit 100 Line customers also benefit from a total solution with the promise to deliver quality repairs profitably.  This includes a web-based KPI reporting tool named Perform100 providing all key figures at a glance, helping body shop managers to always have a clear overview of how their business is operating. Solve100, rounds out the total solution, with a premium concierge color matching support program.

 

The new basecoat line will be made available globally in Q3-2020, starting in select countries.

 

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Suggested photo Captions:

 

Photo 1: Dirk Bremm, president of BASF’s Coatings division.


Photo 2: The new refinish product line meets the highest expectations of modern body shops.

 

 

Glasurit Automotive Refinish Paints

 

Under the Glasurit brand, BASF markets a comprehensive range of automotive refinishing paint systems, focusing on eco-efficient waterborne basecoats and high-solids paints.  By using these systems,  BASF customers are compliant with VOC regulations anywhere in the world.  In addition, when it comes to  appearance and durability, the products meet the same quality standards as solvent-borne paints. In this area, the company offers a wide variety of services to support its customers. Glasurit Automotive Refinish Paints is approved by most of the leading car manufacturers for aftermarket repair worldwide and chosen by them for its color expertise.

 

www.100line.glasurit.com

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www.youtube.com/user/Glasuritcom

 

 

About BASF Automotive Refinish

 

BASF's Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools. For more information visit http://www.basfrefinish.com

 

About BASF

 

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 20,000 employees in North America and had sales of around $20 billion in 2018. For more information about BASF’s North American operations, visit www.basf.com.

 

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.

BASF Automotive Refinish
26701 Telegraph Road
Southfield, MI, 48033
800.201.1605
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