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BASF to educate shop owners on key factors for long-term success at SEMA 2019

Event Coverage   |   Posted: 10/15/2019
Posted by: BASF Automotive Refinish


SOUTHFIELD, MI, October 15, 2019 – Shop owners will have the opportunity at SEMA to learn how to keep their businesses running efficiently and profitably in today’s rapidly changing automotive market.


The Society of Collision Repair Specialists (SCRS) Repairer Driven Education (RDE) series at this year’s show, sponsored by BASF, will offer sessions that teach business owners how to adapt to the changing collision industry, how to remain profitable despite a continued technician shortage, and why the increasing demand to become OEM-certified is so important. Sessions will be moderated by BASF industry experts with an accompanying panel of business managers to support the discussions.


Each of the below sessions will be held at the Las Vegas Convention Center during the SEMA show in the Upper North Hall:


  • Position Yourself for Sustainability (Session RD4) – Monday, November 4, 3:30 p.m. – 5:30 p.m., Upper North Hall N241 – An interactive discussion about the changes in the collision industry and how they affect shop owners, the need to adapt to these changes and the consequences if shop owners do not move past status quo. We will discuss how shop owners must adapt their environment to allow them to keep their business operating over a period of time.  So, what does this really mean? The environment seen in some of today’s shops is not the environment needed to continue doing business in the collision industry. Status quo is not positioning you for sustainability; it’s treading water in a rising river. Speaker: John Shoemaker, Business Development Manager for BASF Refinish


  • Offset Tech Shortages with Improved Efficiency (Session RD14)Wednesday, November 6, 9:30 a.m. – 11:30 a.m., Upper North Hall N233 – In an age where new tools and services are constantly developed, technology is always evolving, and the talent pool is steadily shrinking, many collision shops struggle to find ways to increase profitability. This panel will discuss strategies to streamline your shop, how to maximize your current resources, adapt staffing requirements, and what to expect during implementation, as well as the value of new technology available today. We want to work on your business, not in your business. Session moderated by John Shoemaker, Business Development Manager for BASF Refinish


  • Do I, or Don’t I? OEM Certifications (Session RD20) – Wednesday, November 6, 3:00 p.m. – 5:00 p.m., Upper North Hall N233 – The collision industry is shifting towards OEM certifications, but the truth is, OEM certifications are not the answer for every business. This panel includes a variety of industry professionals involved of different aspects of the certification process from OEM to collision shop and will describe the ins and outs. What was it like to decide which certification program to join? Why? What are the costs involved and are they worth it? What is the ROI on different OEM certifications? How does becoming certified shape your business and what other effects does it create? And is your team prepared? Session moderated by Jeff Wildman, OEM Relations for BASF Automotive Refinish.


“BASF provides training and tools for painters, technicians, and estimators to improve their strengths, and make it easier for them to do their job well,” said Sebastian Grajales, Marketing Solutions Manager for BASF Refinish. “Collision repair centers also get support and insight on how to grow their profitability and business using exclusive tools and analysis.”


About BASF Automotive Refinish

BASF's Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools. For more information visit


About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 20,000 employees in North America and had sales of around $20 billion in 2018. For more information about BASF’s North American operations, visit

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at

BASF Automotive Refinish
26701 Telegraph Road
Southfield, MI, 48033
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