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BASF to feature talent, tools and tradition at SEMA 2019

Event Coverage   |   Posted: 10/22/2019
Posted by: BASF Automotive Refinish

SOUTHFIELD, MI, October 22, 2019 – Whether you are a shop owner, car enthusiast or aspiring artist, BASF Refinish Automotive Coatings will have something for you at the Specialty Equipment Manufacturer Association (SEMA) 2019 Show. BASF's SEMA booth #20353, located in the Racing and Performance area of Central Hall, will showcase the latest builds from some of the industry’s most talented icons, along with solutions for businesses that go well beyond paint. SEMA takes place November 5 - 8 at the Las Vegas Convention Center.

On Tuesday, November 5, at 9:30 a.m., BASF will present four unique vehicle builds:

  • Chip Foose 1974 Jaguar E Type – by SEMA Hall of Famer Chip Foose of Foose Designs, painted in a custom Foose Glasurit 90 Line color.
  • Ringrothers 1969 Chevrolet Camaro –a completely redesigned Camaro known as the Valkyrja and painted with Glasurit 90 Line TOTOPKG Green.
  • Cruzer’s Customs 1964 Buick Riviera – dedicated to Bill Mitchell, the VP of Design at General Motors from 1958-1977, the “Vanquish” was painted with Glasurit Cruzer’s Edition colors.
  • KC’s Paint Shop 1968 F100 – Owned by KC Mathieu, this truck will be driven to the show all the way from Forth Worth, Texas, and features R-M Onyx HD paint. Follow its journey on social media using #ispyKC.

Be sure to follow #BASFSEMACollection19 on FacebookInstagram and Twitter to see all SEMA builds featuring BASF finishes.

Other activities at BASF booth #20353

Is your shop ready for the future of automotive refinish? Stop by the booth and watch a demo on the new OEM Toolbox and eLearning platform, and learn how to secure a successful future for your business through OEM certifications and technician education. Demos will be offered throughout each day during the show.

Chip Foose will present the fifth annual Glasurit Best Paint Award on Thursday, November 7 at 9:30 a.m. Foose will judge all submitted vehicles that are on display at SEMA 2019 and are coated in Glasurit 22 Line, 55 Line or 90 Line products, including primer, basecoat and clearcoat.

As always, BASF will bring fan favorites to the booth for meet-and-greets and autographs:

Tuesday, November 5:

KC Mathieu - Facebook Live and autographs, 2:00 – 4:00 p.m.


Wednesday, November 6:  

Richard Petty - autographs, 9:30 – 10:30 a.m.

Ringbrothers – FB Live on “Building the Camaro,” 10:45 – 11:45 a.m.

Ralph Holguin from RMD Garage - autographs, 1:00 – 2:00 p.m.

Thursday, November 7:  

KC Mathieu - autographs, 1:00 – 2:00 p.m.

Friday, November 2:

Classic Car Studio – autographs, 10:00 – 11:00 a.m.

Bogi Lateiner from Bogi’s Garage - autographs, 1:00 – 2:00 p.m.


BASF builders will return to the BASF booth for the “BASF Family Hot Seat” on Friday, November 8 at 2:00 p.m. to compete for the most matching answers during a twist on “The Match Game.” Hosted by Bogi Lateiner, this hilarious event will feature Jonathan Goolsby, KC Mathieu, Mike & Jim Ring, and several more BASF builders as they try to guess the answers of their teammates being grilled in the hot seat.

Visit our SEMA page

About BASF Automotive Refinish

BASF’s Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools. For more information visit


About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 20,000 employees in North America and had sales of around $20 billion in 2018. For more information about BASF’s North American operations, visit

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at

BASF Automotive Refinish
26701 Telegraph Road
Southfield, MI, 48033
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