Finding the right fabricator, paint or electrical tech is hard, we'll show you how to up your game and get their attention.
By Barry Alt
By Barry Alt
There is no point in advertising your vacant positions if you’re promoting them to the wrong types of employees. If you spend a whole lot of money on advertising to showcase your open positions, but they’re targeted at people who won’t have any interest in them, then you’re going to end up wasting a lot of time and cash. Or worse, you’ll attract bad-fit team members who’ll leave as quickly as they started.
Instead, try to narrow down who it is you want to target.
The easiest way to do this is to look at your current employees and find one you wish you could duplicate. Choose an employee that works to high standards, is reliable, and always gives their best.
By writing your job listing with this employee’s traits and interests in mind, you can find more people who are like them. Focus on their ambitions, what they enjoy about the job, and highlight these in your job description.
Pro Tip: Avoid attracting bad fit employees by writing clear, in-depth job descriptions to ensure that those who are applying know what to expect for the position.
What better way to attract the right kinds of employees than by getting your current employees to post about how brilliant you are to work for.
If your employees are promoting your business online, it’ll reflect how positive your working environment is. Ask your current employees to post about you online, and then you can share their posts on your company’s social media or even post employee stories on your website. Video testimonials from staff are a great addition to your careers page on your website.
Pro Tip: It’s a great idea to include some quotes from your employees in your job listing to make your shop sound more appealing to work for.
After seeing your job offer, the next thing a potential employee will do is check out your website.
If your website looks old, outdated, and not up to modern standards, then they may not be interested in working with you at all. They don’t want to work for a company that doesn’t care about their reputation. Make sure you keep your site up to date and looking professional.
Check to make sure your site:
Pro Tip:Your website has to be updated regularly, not just once every couple of years, be sure to add relevant news, publications, and other recent achievements to your website…
Please head on over to the Motorhead Digital Blog for the rest of this article.
Barry is the founder of Motorhead Digital, providing signature Marketing Maximizer™ programs specifically developed for auto restoration, performance, and restyling shops. These programs are geared towards customer acquisition and conversion to keep those project bookings coming. With over 24+ years of experience in digital marketing and web development, Barry’s goal is to help clients market and grow their shops through strategic marketing practices. You can reach him at (585) 766-9785, [email protected] or online at MotorheadDigital.com
As seen in The Shop Magazine