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How To Automate Your Shop’s Business Processes And Get Your Time Back

Feature   |   Posted: 12/13/2023
Posted by: Motorhead Digital


Are you feeling stressed about the rise of automation?

By Barry Alt

There’s no need to worry. The reality is that automation is not something to be feared. It can actually make our lives much easier.

Imagine if you could finally say goodbye to those boring manual tasks, especially those back-office tasks that need to be done daily but you dread doing them. Well, with automation, you can!

By letting technology handle mundane business processes, you can focus on the more exciting and important aspects of running your automotive aftermarket restoration, performance, or race shop.

In this article, we’ll explore the world of automation and how it can simplify your business processes and save you valuable time.

We’ll also guide you through the integration process and recommend some of the best business process automation tools out there.

Get ready to discover the power of automation and take your business to the next level.

What is business process automation?

In the fast-paced world of the automotive aftermarket industry, time is precious. That’s where business process automation can help.

Business process automation uses technology, tools, and programs to perform annoying repetitive tasks. This speeds up your business processes and gives you more time to focus on the work you love the most.

Typically, business process automation covers many areas, such as customer relations, marketing, analytics, sales processes, and employee management. Automating these areas of your company will improve efficiency, reduce errors, and save time and money.

The best thing is there are countless automation tools on the market that will help your business automate tasks and streamline processes. From customer relationship management (CRM) systems to marketing automation software, you will find the solutions you need.

Why should you use business process automation for your automotive aftermarket restoration, performance, or race shop?

Business process automation offers several benefits for your automotive aftermarket shop, such as requests being processed in real-time, reducing wait times, and improving the overall customer experience.

Also, automating processes will reduce errors caused by manual inputting or incorrect data entry. Errors are a common issue in paper-based systems or outdated technology solutions.

With the help of business process management software, your shop can also analyze vast amounts of data quickly and accurately, allowing you to make informed decisions about how best to serve your customers’ needs.

Overall, automating business processes in your shop brings many advantages that help you stay ahead of the competition.

5 advantages to automating your shop’s business processes

Explore five key advantages of implementing business process automation software.

1.  Reduces time and money spent on projects

As a business owner, you understand that reducing the time and money spent on projects is always a priority.

By implementing a business process automation system, you can save time and focus on more important tasks. This improves productivity and ultimately leads to better outcomes and increased profitability.

Pro tip: When automating processes in your restoration shop, consider investing in an all-in-one software solution that can handle multiple tasks at once.

2.  Improves productivity

Automating repetitive tasks can free up employees, allowing them to spend their time where needed most. This leads to increased employee productivity and engagement and significantly reduces the time it takes to complete a task.

At the same time, automating these tasks reduces burnout and increases job satisfaction, creating a more motivated workforce.

Pro tip: Consider involving your employees in the automation process by asking them where they feel automation would be most useful for improving their workflows and overall productivity. 

3.  Ensures consistent quality

Consistent quality is vital for building a solid reputation and maintaining customer satisfaction. Automating tasks removes human error and ensures the same high-quality results every time.

It also allows you to monitor and catch errors early, ensuring your work consistently meets customer expectations and industry standards.

Pro tip: Consider implementing quality control measures at each step of your automated business processes to catch any issues before they reach the customer.

4.  Enhances communication

Providing excellent customer service is one of the most important aspects of running a successful business.

Automating your communication will help you achieve this goal by providing fast and efficient responses to your clients.

By setting up automated email responses, you can build trust with your customers and show them you’re a company they can depend on. 

Pro tip: Consider using chatbots to provide immediate assistance to customers on your website or social media platforms…

Please head on over to the Motorhead Digital Blog for the rest of this article.


The Motorhead Digital team are digital marketing expert with over 25 years of experience. They’re focused on supporting automotive aftermarket restoration, performance, and race shops. Their signature Site, Location, and Maximizer™ programs will supercharge your digital marketing including website design, social media, SEO search engine rank, content marketing, and your entire online presence so you attract better leads who want to spend more money with you. You can reach Motorhead Digital at (585) 766-9785via email, or online at

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