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How To Get New Customers Using Automotive Video Marketing Tactics

Feature   |   Posted: 03/10/2021
Posted by: Motorhead Digital

With the right automotive video marketing tactics behind you, you can capture a new audience, show off what’s great about your company - and have fun while doing it.

By Barry Alt

If you think YouTube and Instagram are just for 20-something beauty bloggers and influencers, think again!

Over 40% of auto shoppers use video to narrow down their options and ultimately choose what they purchase.

With the right automotive video marketing tactics behind you, you can capture a new audience, show off what’s great about your company – and have fun while doing it.

You don’t need expensive equipment to get started, you just need a plan (and some standards!)

There’s a lot of poor video content out there that isn’t doing anyone in the industry any favors – but that means there’s plenty of space for you to make a positive impression on potential customers.

Video marketing helps you connect with your audience, showcase your products/services and boost your SEO efforts.

Search engine optimization isn’t just about blogging – video content can propel your website and social media accounts to the top of Google too.

When people are searching for specific products or ‘how to’ guides, Google knows the average web user wants something easy to understand and quick to digest – so it actively promotes video search results as the answer to common search queries.

So, when you post that 2 minute video on how to install your most popular product, or what happens during a tune-up, Google will show your video as an authority to people searching for that content on their search engine.

The result? People that are looking for what you do/what you sell will visit your website to learn more about you (and hopefully ultimately hire you/buy from you).

This can be particularly useful for auto shops trying to attract local customers with local SEO.

So – with all that said, how can you use video marketing for your auto shop? What types of videos should you make?

The 4 most effective types of video marketing for automotive businesses

Videos, like your blog posts, can help your business appear higher on Google, convert casual visitors to loyal customers and bring in more sales for your company.

But, like a badly formatted blog post, low-quality videos can also hurt your reputation – and your conversion rates.

Low-quality videos aren’t going to get you the attention you need, which is why you need to be clear on what type of video you want to create and what image you want to promote of yourself online.

Here are four of the most effective types of video content that can help attract new customers to your shop.

1. ‘How to’ guides – simplifying complicated topics

Written content, unfortunately, has its limitations. There’s only so much written content can do for your audience, especially when it comes down to explaining complex situations.

You can easily describe simple and straightforward concepts with written content but trying to break down more detailed concepts can be quite tough.

For example, let’s say you’re writing about how to change the oil in a car. Think about how many words it’ll take to explain how you go about this safely. You have to explain to them in detail how to prop up the car, find the oil plug, and then go about describing the rest of the procedure.

On a guess, it’d take at least 600 words to explain all this – or you could explain it quicker in a short video.

Video also provides your audience with a lot more context and information than text does.

Using the same example from before. If you’re showing a person on video how to change the oil in a car you’ll be able to visually show them where the oil plug is located and they’ll be able to see exactly how each step in the process is performed.

With video, your audience will not only get the information quicker but they’ll also be able to understand what you’re trying to show them more clearly.

By using video in this detailed way you’ll be able to draw more customers in by providing consumable, helpful content…

Please head on over to the Motorhead Digital Blog for the rest of this article.

Barry is the founder of Motorhead Digital, providing signature Marketing Maximizer™ programs specifically developed for auto restoration, performance and restyling shops. These programs are geared towards customer acquisition and conversion to keep those project bookings coming. With over 23 years of experience in digital marketing and web development, Barry’s goal is to help clients market and grow their shops through strategic marketing practices. You can reach him at (585) 766-9785balt@motorheaddigital.com or online at MotorheadDigital.com

 

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