How To Get To The Top Of Google: Rank Better In Local And Organic Search

Feature   |   Posted: 11/03/2021
Posted by: Motorhead Digital

If you want to get noticed online, you’re going to have to get your website ranked high on the search engine results page.

How do you do this?

By doing everything in your power to please Google.

You can get on Google’s good side by improving your SEO (search engine optimization).

Making the appropriate improvements to your website will help you enhance your SEO. It’ll also help you get noticed by Google and push you up the rankings. Nobody wants to be stuck at the bottom of the search results or worse, the second page! Only 0.78% of Google users click on results from the 2nd page – so make sure this doesn’t happen to your website by improving your SEO.

But SEO is incredibly complicated, right?

It might sound like a lot of complex jargon, but SEO isn’t as complicated as you might think, or at least it doesn’t have to be.

With the right strategy and a bit of professional assistance, you can improve your SEO and soar up the rankings ahead of your competitors.

Today we’re going to show you exactly how your shop can rank better in both local and organic search results.

How to use local SEO to get to the top of Google

Local SEO is where you optimize your online presence to attract more business from your local audience.

Here are five ways you can optimize your local SEO:

1. Optimize your Google My Business listing

One of the best ways to improve your local SEO is to create a Google My Business Listing (GMB) if you haven’t already.

Google My Business is a free tool by Google that you can use to list your shop.

You can list all the details your audience needs to know about your shop on GMB.

These details can include:

• Opening times
• Address
• Phone number
• Website
• Email address

Optimizing your Google My Business will help improve your Google Maps 3-Pack results. A Google Maps 3-Pack is the little boxed area that appears on the first results page.

It shows your audience details about your company, star rating, phone number, and opening times.

If you don’t have a GMB listing set up then you’re missing out on a huge, free marketing opportunity.

2. Build high-quality local citations & links

Citations are online mentions of your business, but these can’t just be mentions on any old site or web page. They have to be from reputable, local sources to build up your local SEO.

The same goes for local links. If a company links back to your shop’s website, you should ensure that they’re trustworthy businesses in your local area and not just some random company you found deep within a Google search.

Remember, if somebody is offering you hundreds of backlinks for a small price, they’re not going to be high-quality and could end up damaging your shop’s reputation on Google. This will only push you further down the search results.

One of the best ways to build links to the pages that matter is by guest blogging.

3. Get more reviews from customers

Getting reviews on your Google My Business won’t just show your audience how amazing your company is to work for. It’ll also show Google that you’re a great shop to do business with.

The more reviews and interactions Google sees, the better your ranking in the local search results.

4. Use high-quality keywords

Adding local keywords and keyword phrases is key to getting recognized on the local search results. Try to include the names of local areas, local slang or colloquialisms, and location-specific phrases.

The best way to figure out what keywords you should be using is to do some in-depth local keyword research. One tool we use is Ubersuggest, an easy to use tool that shows top keywords for a website, and where those keywords are ranking.

5. Improve on-page SEO

After your in-depth local keyword research, you can also start to improve your on-page SEO.

The best way to do this is to take your local keywords and include them in your H1s and H2s. Be careful you don’t want to stuff your headings with random local keywords, so make sure everything still sounds and looks okay.

How to rank better in organic searches

To start with, the best way to rank higher in organic searches is by paying attention to the best practices of SEO.

These can include making sure your website is:

• Mobile-friendly
• Fast loading
• Easy to use – easy navigation good UX design
• Secure
• Well-structure
• High-quality content

Take a look at these three ways you can improve your shop’s SEO and get your website noticed by the search engines…

Please head on over to the Motorhead Digital Blog for the rest of this article.

Barry is the founder of Motorhead Digital, providing signature Marketing Maximizer™ programs specifically developed for auto restoration, performance and restyling shops. These programs are geared towards customer acquisition and conversion to keep those project bookings coming. With over 23 years of experience in digital marketing and web development, Barry’s goal is to help clients market and grow their shops through strategic marketing practices. You can reach him at (585) 766-9785, [email protected] or online at MotorheadDigital.com