Leaving your social media profiles go stale and collecting dust can hurt your business a lot more than not having them at all.
By Barry Alt
By Barry Alt
A social media presence isn’t a commodity anymore, it’s a necessity. Any auto business, whether you’re just starting out or have been around for a while, needs to have a social media presence – and a good one at that.
Just having a social media profile isn’t enough and a lot of businesses make the mistake of not optimizing their profiles. Leaving your social media profiles go stale and collecting dust can hurt your business a lot more than not having them at all.
The good news is that it doesn’t take much to initially optimize your social media accounts and it can be quite a simple process to improve them.
In this post, we’re going to run through what information is important on your social media accounts, how to optimize your accounts and how to keep on top of any new content you should be posting.
When customers search for your shop online they’ll usually just type in your company name in hopes that it’ll show up on whatever platform they’re using.
This is why it’s important to have your company’s name present on each of your social media accounts to help prevent any confusion. Consistency is key – whatever name you use, make sure you use it across all platforms.
If you decide that you want to have a unique username present on your account instead of your business name be sure to make it something relevant to your business or brand so your customers can find you easily.
Profile Picture And Cover Photo
The profile photo you choose for your social media profile should be consistent throughout your accounts. You can choose a logo or even a personal picture. Some companies like to change their profile picture for special occasions like Halloween or Christmas which can help with audience interaction.
Having the same profile picture on all of your social media accounts helps build brand recognition. If you decide to use a personal photo instead of a logo it can help connect your audience with your business by putting a face to the company.
This is the main part of your social media accounts and it’s one of the first things a visitor will see when they click onto your profile. A bio is usually a couple of sentences that describe you and your business and it’s the perfect place to promote yourself and pitch your company to anybody who visits your profile.
It’s a good idea to leave a link to your website in the bio of your social media accounts to encourage people to visit it and check out what you have to offer. Most social media networks have a section to input your website URL so it’ll be displayed on your profile.
Location Of Your Business
You can usually display the location of your business on your social media profile – which can help any visitors find out where you’re located quickly.
If you’re a smaller shop and service local customers, it’s highly important that you put your location and opening times on your social media profiles. This will help you attract more customers in your local area as the more information a customer knows about a company the better they feel about doing business with them.
Make Sure All Your Info Is Correct
This may seem like something obvious to you but you’d be amazed how many businesses forget to update certain information or even check it to make sure it’s correct in the first place.
The type of information you might need to update or check includes…
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Barry is the founder of Motorhead Digital, providing signature Marketing Maximizer™ programs specifically developed for auto restoration, performance and restyling shops. These programs are geared towards customer acquisition and conversion to keep those project bookings coming. With over 23 years of experience in digital marketing and web development, Barry’s goal is to help clients market and grow their shops through strategic marketing practices. You can reach him at (585) 766-9785, email@example.com or online at MotorheadDigital.com