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How To Use An Online Booking System To Get New Customers For Your Auto Restoration Shop

Feature   |   Posted: 10/29/2020
Posted by: Motorhead Digital

Here’s how you can start to use an online booking system to attract more customers to your business and save you time in the long-run.

By Barry Alt. 

In business, we often think that the old ways of doing business are the best – and sometimes this is true. Shaking hands with partners, excellent customer service and making deals in person are all still essential tools for the modern-day business. But, this doesn’t mean that all older customs need to be brought forward into the future.

Some tools need to be left in the past so that businesses can grow and improve. One of these tools is outdated, time-consuming booking systems – like over the phone or via email and the appointment diary book. Though these are still vital parts of any business, technology can make the booking process a whole lot easier.

Here’s how you can start to use an online booking system to attract more customers to your business and save you time in the long-run.

24/7, Flexible Booking For Customers

Without an online booking system, your customers will be relying on over the phone bookings, email bookings or booking in, in-person. These processes are all very time consuming and are limited by the amount of time you or your staff are in the office to respond.

By using an online booking system your customers can book an appointment whenever they like, at any time of day and most importantly, when it suits them. It also means that multiple customers can book in with you at the same time (and not be left on-hold) and can do it from their desktop, mobile phone or laptop. It’s incredibly flexible and provides a huge boost to your customer service and revenue.

Just by having an online booking system you’ll be able to attract significantly more customers to your shop because more people can book at once and your time isn’t taken up answering calls. For the younger crowd, online booking is a must.

Staff Workload Is Reduced

Booking over the phone and checking emails requires a lot of maintenance to keep bookings accurate and up to date. This means more staff time is put into managing the phones and checking emails.

You need your team to manage phone lines, update and maintain your booking calendar, take payments from clients, check for any mistakes and send reminders to customers who have already booked in.

These are all time-consuming tasks that could end up costing your company a fortune in wages or overtime. There is also more likely to be a slip up with a manual booking system then if you had an online system.

By having an online booking system added onto your website, you’ll be making the entire process a whole lot easier and cutting down on costs for your business.

Here are some of the ways online booking systems will make your time more manageable…

Please head on over to the Motorhead Digital Blog for the rest of this article.


Barry is the founder of Motorhead Digital, providing signature Marketing Maximizer™ programs specifically developed for auto restoration, performance and restyling shops. These programs are geared towards customer acquisition and conversion to keep those project bookings coming. With over 23 years of experience in digital marketing and web development, Barry’s goal is to help clients market and grow their shops through strategic marketing practices. You can reach him at (585) or online at


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