ICON: Johnathan Ward

Feature   |   Posted: 04/02/2024
Posted by: Moore & Giles

ICON of Los Angeles has earned its name, creating never-before-conceived auto builds and restorations that have taken the streets by storm. Founder and head designer Jonathan Ward’s philosophy centers around “keeping the classic style but evolving the experience.” This means carefully considering the leather upholstery. Whether restoring a classic model or hand building a customized utility vehicle, Jonathan selects Moore & Giles. “There are so many aspects of leather,” says Jonathan. “The look, the sheen, the tone, the smell, the touch.” To Jonathan, the perfect interior does more than improve the ride; it creates a vibe that never slows down.