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Maximize Your Auto Shop’s Budget: 7 Quick Website Upgrades for Business Success

Feature   |   Posted: 02/19/2024
Posted by: Motorhead Digital


Did you know that as many as 75% of people judge the credibility of a business by its website?

By Barry Alt

This statistic shows just how important it is for your automotive aftermarket restoration, performance, or race shop to have a website that’s as high-quality as the work you do in real life.

But who has the time? We understand the hustle it takes to run an auto shop. Finding the time to spruce up your website can be challenging.

That’s why we’ve put together 7 simple, budget-friendly ideas to enhance your website quickly and effectively.

Let’s explore these tips and gear up to make your online presence shine.

1. Optimize user experience (UX)

Having an attractive and easy-to-use website is key for converting your site’s visitors into paying customers.

We recommend keeping things simple and straightforward for a smooth user experience.

Make sure all essential details – like your services, pricing, contact information, and location – are neatly organized and easy to find on your web pages.

And don’t forget to add a search bar! It’s a helpful shortcut for users to find what they’re looking for.

2. Keep your design mobile-friendly

An icredible 55% of website traffic comes from mobile devices. This means a mobile-friendly website design is crucial for reaching the widest possible audience.

Here are a few steps to make your website mobile-friendly:

  • Responsive design: Opt for a design that adjusts seamlessly to various screen sizes for a great mobile experience.
  • Optimize images and media: Compress images and videos to boost load speed for users with limited mobile data.
  • Streamlined navigation: Simplify your navigation menu for easy tapping and scrolling on smaller screens.
  • Readable text: Make sure all text is easily readable on mobile screens so there’s no need for visitors to zoom in.
  • Touch-friendly buttons: Design buttons that are large enough for easy tapping with fingers.

3. Collect customer feedback

Sharing positive customer feedback is a budget-friendly way to enhance your website while showing off your expertise.

Here are some simple ways to include customer feedback on your shop’s website:

  • Create a testimonials page: Make a dedicated page on your website to showcase customer feedback.
  • Display on service pages: Put quotes or reviews from satisfied customers on relevant service pages to highlight experiences related to those services.
  • Feature customer stories: Share in-depth customer success stories or case studies of your work to give a fuller picture of your service quality.
  • Regularly update: Keep the feedback fresh by updating it regularly to show that your customers are consistently happy with your products and services.

4. Highlight special offers and promotions

Create a dedicated section of your website or use eye-catching pop-ups to display your ongoing promotions, discounts, or seasonal offers.

This grabs visitors’ attention and encourages them to explore your services further, which may lead to more sales. Everyone loves a good deal, so make sure to highlight yours.

5. Implement an SEO strategy

Please head on over to the Motorhead Digital Blog for the rest of this article.

The Motorhead Digital team are digital marketing expert with over 25 years of experience. They’re focused on supporting automotive aftermarket restoration, performance, and race shops. Their signature Site, Location, and Maximizer™ programs will supercharge your digital marketing including website design, social media, SEO search engine rank, content marketing, and your entire online presence so you attract better leads who want to spend more money with you. You can reach Motorhead Digital at (585) 766-9785via email, or online at

Motorhead Digital
1191 Garnsey Road
Palmyra, NY, 14522
(585) 766-9785
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