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Project Artemis is go! Introducing our Ford F-Series Overland build

Industry News   |   Posted: 05/26/2021
Posted by: Hemmings


We’re well into 2021 – the year after a very strange one. And what have we learned? Well, among other new skills like customizing the background for all our videoconference meetings and learning the Renegade, we figured out how to reinvent travel and get outside in the midst of a global pandemic.

And with this discovery, so came our venture into the world of Overlanding. Wikipedia describes it as “self-reliant overland travel to remote destinations where the journey is the principal goal.” Yeah. So, like, what we already do with cars, but now with less pavement. We partnered with Ford Performance and KTL Restorations to reimagine a classic truck as the ultimate overlanding rig that’s as much fun as it is accessible. We combined the monstrous power of Ford’s new 7.3-liter Godzilla crate motor with the timeless good looks of the ninth-gen F-Series, kitted with the latest overlanding gear and a perfect set of custom wheels and earth-trekking rubber.

And we’re about to take you on that journey, the way that only Hemmings can. Project Artemis is go! And if you're wondering, we named it after the Greek goddess of the wilderness, which seems appropriate. Stay tuned for more articles and videos that tell the story of bringing this truck to life. And if you want to see it in person, we're targeting the Overland Expo East and 2021 SEMA shows as its first public appearances.

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