Spend Money That Produces Real Marketing Results

How to get the most out of your marketing investment in five steps

1. Invest in SEO

SEO (search engine optimization) is a necessity for marketing investments. The best thing about SEO is that it doesn’t cost as much as paid advertising, and it’s a long-term solution.

SEO will continue to pay off after you’ve finished optimizing your website, meaning you can reap the rewards of SEO years after investing in it. 70% of marketers agree that SEO is better than PPC (pay-per-click) for generating more sales. 

Search engine optimization is also necessary for improving your ranking on Google. The better your SEO is, the higher up the search engine results you go.

How do you improve your SEO?

• Updating your Google Business Profile
• Writing keyword-rich meta titles and descriptions
• Using relevant keywords in your content and your headings
• Adding alt-text to any images on your website
• Building backlinks
• Increasing the number of citations your business has

What are backlinks?

Backlinks or inbound links are links on different websites that link to your website. Google and a lot of other search engines see backlinks as proof that your website is a reliable website to suggest to their users.

If you have a high number of backlinks, you’ll have a higher chance of ranking at the top of the search results.

However, these backlinks must be high-quality, meaning they must come from reputable and trustworthy websites; otherwise, they’re entirely useless. In fact, Google often penalizes companies for having links from shady places.

What are citations?

Citations are when your business is mentioned on other websites. For example, if your business is mentioned on YellowPages.com or SEMA.org for example, that would be a citation. The same goes for any blog posts or articles that mention your shop’s name. The more relevant to your business the citation is like getting a mention or article on MotorTrend.com the better.

Like backlinks, citations show the search engines that your business can be trusted. Building citations involves sending out accurate and relevant information to your audience, letting them know where to find your business.

Citations that contain your NAP (name, address, and phone number) have to be consistent. If you have a few citations and they all have different info because your shop moved a couple of times or your phone number changed then this will affect your ranking.

It affects your ranking on Google because you’re simply confusing the search engine and in turn, your customers. If you have different information on each citation then nobody will know your correct contact info and location and Google hates this.

So when web crawlers find your business listed on important listing directories, they’ll know that you are a genuine, trustworthy business.

You can do a lot more to improve your SEO, and hiring a specialized team to take care of it for you is key to creating the best SEO strategy possible!

2.  Update your website

Having an updated, modern-looking website full of all the information your client could need is necessary for a good digital marketing strategy.

Without a working website, your marketing will fall flat. Even if you get clients to your website if they’re faced with a dull, untrustworthy-looking site, they won’t convert – rendering your marketing useless.

A good website is the only way to get your clients to stick around. We recently conducted some research and discovered that only 45% of shop websites were professional. This meant that a whole 55% of auto restoration, restyling, and performance shop websites looked unprofessional.

To ensure that your clients stick around, start improving your website’s appearance and trustworthiness today.

By hiring a team of professional website developers and designers, you can make sure your marketing won’t go to waste.

Make sure your website is:

• Easy to read
• Easy to navigate and understand
• Nice to look at from a design aspect
• Professional and up to date
• Full of all the information your clients need to know
• Loads fast
• Includes an SSL Certificate

Don’t forget to add regular content to your blog too! Having high-quality blogs and articles on your website proves that you’re an expert in your industry.

3.  Improve your presence on social media….–>

Please head on over to the Motorhead Digital Blog for the rest of this article.

The Motorhead Digital team are digital marketing expert with over 25 years of experience. They’re focused on supporting automotive aftermarket restoration, performance, and race shops. Their signature Site, Location, and Maximizer™ programs will supercharge your digital marketing including website design, social media, SEO search engine rank, content marketing, and your entire online presence so you attract better leads who want to spend more money with you. You can reach Motorhead Digital at (585) 766-9785, via email, or online at MotorheadDigital.com.