It goes without saying in today’s digital world that a strong online presence is key to the success of your auto business.
Whether you’re running an automotive aftermarket restoration, performance, or race shop, you’re already super busy tending to the day-to-day operations of your business.
So, how can you also be expected to create and maintain a stellar online presence that attracts and delights your ideal target audience?
In this blog, we’ve broken down the elements of building your company’s online presence into six easy steps.
But first, let’s look at why investing your time and resources into establishing a strong presence online is a must for any business in the automotive industry.
If you think the online world is just for kids, we have bad news for you.
Almost 30% of all business in the US happens entirely online.So, if you don’t already have an online business presence, you’re immediately already losing some of your competitive edge by not maintaining a competitive edge.
How can having a solid and consistent online presence benefit your business?
Not bad, right?
Now that you’re feeling ready to launch your business into the online world, let’s get right into how you can make that happen with these simple steps.
Your website is often the first impression many potential customers will have of your automotive business.
And with 75% of internet users judging the integrity of your business based on your website’s design, it’s super important that you impress them right off the starting line.
An outdated website will damage your business’s reputation and decrease the possibility of reaching your target audience, let alone converting them into the loyal customers you’re looking for.
Invest in a website that not only looks slick and professional but gives potential customers a seamless user experience with a super easy-to-use design.
2. Optimize your website for search engines and mobile devices
We all know that a shiny coat of paint won’t make the car run smoothly – it’s what’s under the hood that counts. Likewise, making your website attractive and user-friendly are not the only contributing factors to its success.
Just as the cars you work on need to be regularly serviced, your website needs to be strategically updated to ensure it’s performing at the highest possible level.
Search engine optimization
Search engine optimization (SEO) refers to optimizing the structure and content of your website so that it ranks well on Google and appears higher on search engine result pages.
Update the text on your website with the same keywords your target audience uses to search for your products or services online. These keywords, gathered in local SEO research, make your website easier to find online and direct more traffic to your business.
Sounds confusing? Don’t worry; we’ve designed our Marketing Maximizer program to help auto shops grow and expand their reach through powerful SEO services and strategies.
It’s also essential that your website is optimized for use across different devices and screen sizes.
73% of web designers believe that the main reason internet users abandon a website is because its design is not compatible with mobile devices.
If your website is not easy to navigate on phones and tablets, potential customers might take their business to your competitors.
Maintaining solid social media activity is a major part of establishing an online presence that gets results for your automotive business.
Create a profile with consistent branding across different social media platforms like Facebook, Instagram, LinkedIn, Twitter (X), and TikTok.
Whether you’re posting pics of your hottest new products, spreading the word about a new service you offer, or hosting an upcoming event, social media is the ideal way to get your audience’s attention.
Plus, it’s a two-way street. Staying active on online social platforms not only attracts your target audience but also encourages your followers to react to and engage with your content directly.
Wouldn’t you rather do business with someone you feel like you know and trust? Sharing social media posts that offer insight into who you are as a business humanizes your brand, making your audience more likely to become customers.
Please head on over to the Motorhead Digital Blog for the rest of this article.
The Motorhead Digital team are digital marketing expert with over 25 years of experience. They’re focused on supporting automotive aftermarket restoration, performance, and race shops. Their signature Site, Location, and Maximizer™ programs will supercharge your digital marketing including website design, social media, SEO search engine rank, content marketing, and your entire online presence so you attract better leads who want to spend more money with you. You can reach Motorhead Digital at (585) 766-9785, via email, or online at MotorheadDigital.com.