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The Best Way To Improve SEO For Your Auto Restoration Shop

Feature   |   Posted: 11/13/2020
Posted by: Motorhead Digital

If you want to be able to grow your shop and dominate the online world then you’re going to need to start improving your website’s search engine optimization (SEO).

By Barry Alt

If you want to be able to grow your shop and dominate the online world then you’re going to need to start improving your website’s search engine optimization (SEO).

SEO will help you improve your site’s rank on Google and ultimately bring more customers to your shop.

There is no point in looking for a short term solution for your SEO problem and quick fixes such as paid advertising can only get you so far before your funds run out and you’re right back to square one.

SEO is a long-term game (anyone that promises you fast results isn’t telling you the whole truth). SEO works depending on your online team’s skill and your competition’s persistence – good SEO means continuous improvement.

Here’s how you can improve your SEO for your shop and reach a higher ranking on Google.

Start With An Audit

If you want to figure out what the best way is to increase your search engine optimization for your website, you should start out with an SEO website audit.

You need to know where you’re starting to know where you’re aiming to go and how you’re going to get there.

An SEO website audit takes an in-depth look at:

  • The structure of your website
  • How your information is laid out
  • Existing content
  • Who is linking to your site from their own website
  • What key phrases your site is ranking for

The job of an SEO website audit is to identify what areas of your website need more attention than others. This will help you develop a strategic plan to improve your SEO. The audit itself won’t improve your SEO, but it is definitely a vital aspect to improving it efficiently and effectively going forward.

Improve Your Site Navigation

Google wants to give users the best possible search engine experience they can and for this reason, they reward any site that provides users with a positive user experience (UX).

Part of making your website have a positive UX is making sure that your site can be navigated easily by your visitors. If visitors can’t find what they’re looking for within the first couple of minutes of being on your page then they’ll more than likely leave. Not only is this bad for business, it’s bad for your SEO too.

Developing a structure for your website that is both clear and easy to use is the first step in helping your customers find what they’re looking for.

You should try to make sure that any page on your website is no more than 3 clicks away from the home page.

Along with this, your navigational menu should be labeled clearly so your customers can make sense of it immediately when they arrive on your site. People who come to your website shouldn’t have to click around and waste time looking for something they need…

Please head on over to the Motorhead Digital Blog for the rest of this article.

 

Barry is the founder of Motorhead Digital, providing signature Marketing Maximizer™ programs specifically developed for auto restoration, performance and restyling shops. These programs are geared towards customer acquisition and conversion to keep those project bookings coming. With over 23 years of experience in digital marketing and web development, Barry’s goal is to help clients market and grow their shops through strategic marketing practices. You can reach him at (585) 766-9785balt@motorheaddigital.com or online at MotorheadDigital.com

 

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