Local SEO (search engine optimization) is the most value-packed form of high quality traffic online.
Especially useful if you’re in an industrial or out-of-the-way area, local SEO practices ensure your website ranks well in relevant geographically-based search results.
For example, someone looking for a fuel injection service may search for “Fuel injection services near me” and their device will pass location information to the search engine to find nearby locations.
Making sure you’ve claimed and updated your Google My Business and Bing Places listings is a must do. Local SEO is now really important to help customers learn where you are.
4. Stay In Touch With Current Customers & Sell Again
It takes less energy to retain a customer than it does to find a new one.
Use Facebook and Twitter to maintain and build customer relations. Take advantage of these communication channels to interact, engage, thank and troubleshoot complaints.
Redirect problem conversations into private discussions on Facebook Messenger, direct messages on Twitter, emails or phone calls.
For added value, encourage reviews on your Google My Business page and on Facebook. Provide quick follow up to any issues, which is important in this age of instant gratification. A quick “Thank You” post can go a long way.
5. Get In Their Inbox & Open A Direct Line of Communication
Email marketing has the best ROI of any marketing channel! Reach your customers directly and keep reminding them why you’re the best around.
Involve them in your story, share your expertise, update them on new items, services and promotions.
Offer loyal customers rewards to maintain and grow your fanbase with exclusive email offers. When you’re building your email list, encourage subscriptions by offering an exclusive discount for signing up.
You’ve already converted them to subscribers, now you can sell to them directly too…
Please head on over to the Motorhead Digital Blog for the rest of this article.
Barry is the founder of Motorhead Digital, providing signature Marketing Maximizer™ programs specifically developed for auto restoration, performance and restyling shops. These programs are geared towards customer acquisition and conversion to keep those project bookings coming. With over 23 years of experience in digital marketing and web development, Barry’s goal is to help clients market and grow their shops through strategic marketing practices. You can reach him at (585) 766-9785, [email protected] or online at MotorheadDigital.com