A simple how-to guide on optimizing your website to make more sales.
By Barry Alt
By Barry Alt
As a new generation of car lovers gain more spending power in the industry, any company hoping to stay relevant and profitable needs to tailor to their shopping habits.
The world of online shopping for high performance auto parts and accessories has completely revolutionized in the last five years.
There are so many opportunities available to sell more online and many of these can be easily done on your own, if you have the time. Others are better left to experts who have the savvy and the tools.
We’ve put together a quick checklist for online high performance auto shops to help optimize their website with the most cost-effective solutions and the must do’s of online trading.
1. Get Mobile Friendly & Keep Up With Clients On The Move
With over 75% of people now using mobile devices to shop online, your website needs to work correctly on all devices.
If your website doesn’t work when viewed on mobile devices any money you pump into marketing could be wasted.
Your site should not only look perfect on any device, it also needs to function properly too.
If your website isn’t mobile friendly, search engines will penalize your search rank and visitors may be put off buying from a company that looks so outdated.
2. Harness The Power of Video & Show Them Why You’re The Best
Original, engaging images and video are more effective than words alone. Earn the trust and awareness of potential customers by posting behind the scenes images and videos on your social media.
On platforms like Instagram and YouTube for example, you can show your business is clean, knowledgeable, organized and well run.
Including this in your digital strategy is really essential with social media. Show off your latest awesome custom tuning gig and get viewers’ imaginations running wild with what you could do with their muscle car too.
3. Get Local & Get Found
Local SEO (search engine optimization) is the most value-packed form of high quality traffic online.
Especially useful if you’re in an industrial or out-of-the-way area, local SEO practices ensure your website ranks well in relevant geographically-based search results.
For example, someone looking for a fuel injection service may search for “Fuel injection services near me” and their device will pass location information to the search engine to find nearby locations.
Making sure you’ve claimed and updated your Google My Business and Bing Places listings is a must do. Local SEO is now really important to help customers learn where you are.
4. Stay In Touch With Current Customers & Sell Again
It takes less energy to retain a customer than it does to find a new one.
Use Facebook and Twitter to maintain and build customer relations. Take advantage of these communication channels to interact, engage, thank and troubleshoot complaints.
Redirect problem conversations into private discussions on Facebook Messenger, direct messages on Twitter, emails or phone calls.
For added value, encourage reviews on your Google My Business page and on Facebook. Provide quick follow up to any issues, which is important in this age of instant gratification. A quick “Thank You” post can go a long way.
5. Get In Their Inbox & Open A Direct Line of Communication
Email marketing has the best ROI of any marketing channel! Reach your customers directly and keep reminding them why you’re the best around.
Involve them in your story, share your expertise, update them on new items, services and promotions.
Offer loyal customers rewards to maintain and grow your fanbase with exclusive email offers. When you’re building your email list, encourage subscriptions by offering an exclusive discount for signing up.
You’ve already converted them to subscribers, now you can sell to them directly too…
Please head on over to the Motorhead Digital Blog for the rest of this article.
Barry is the founder of Motorhead Digital, providing signature Marketing Maximizer™ programs specifically developed for auto restoration, performance and restyling shops. These programs are geared towards customer acquisition and conversion to keep those project bookings coming. With over 23 years of experience in digital marketing and web development, Barry’s goal is to help clients market and grow their shops through strategic marketing practices. You can reach him at (585) 766-9785, firstname.lastname@example.org or online at MotorheadDigital.com