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What Are Customer Personas? How To Create Them – And Why You Need To

Feature   |   Posted: 03/24/2021
Posted by: Motorhead Digital

If you’re not creating customer personas for your business, you’re missing out on the opportunity to understand what makes your customers tick (and buy).

By Barry Alt

Customer personas are a fantastic way to get to know your audience, helping you target your products and services to them a lot easier.

If you’re not creating customer personas for your business, you’re missing out on the opportunity to understand what makes your customers tick (and buy).

Today, we’re going to look at what a customer persona actually is, how you create a customer persona, why you need to create them, and why they’re so important to your company’s continuous growth.

Let’s get started!

What is a customer persona?

A customer persona (or buyer persona/user persona) is a fictional character that you make up to represent your ideal customer. It’s usually based on market research and any data you’ve collected from your existing customers.

When creating your buyer or customer persona you should include:

  • Customer demographics
  • Their behavior patterns
  • Your customer’s motivations and goals
  • Their age, gender, and occupation

The more detailed you are with your personas, the easier it will be to address their wants, needs and concerns – and market your products and services towards them more effectively.

Buyer personas are a big help when it comes to building up a strong insight into what your customers are like. A detailed buyer persona will allow you to focus on what parts of your business appeal to your customers. It’ll help you align your services with what your customers want to see.

With strong customer personas at your fingertips, you’ll be able to attract more valuable visitors that will more likely convert and become a paying client for your auto shop.

How do you create a buyer persona?

Buyer personas require a lot of time, patience, research, and strategy. If you want to construct the perfect persona to represent your target audience then you need to start by asking yourself some questions.

You need to define exactly who you want to attract to your company, what you have to offer and why.

By being thorough with your analysis you’ll be able to gather a lot of key details about your target audience. The more details you have about your target market’s driving motivations, the more effective your customer personas will be.

The questions you ask about your audience will help you lay the foundation to keep them coming back for more from you.

Customer persona questions can include:

  • How old are they?
  • What do they do for a living?
  • How do they spend their money?
  • What do they do for fun?
  • What other hobbies do they have?
  • What keeps them up at night?
  • Where do they hang out?
  • Why do they enjoy restoring cars/improving their vehicle’s performance?
  • What do they look for in an auto shop?
  • How can you give them the perfect solution to their problems?

Answering these questions will help you create a base of what your ideal customer is like. If you want your customer personas to be detailed, you’re going to want to move beyond these questions and ask more in-depth ones that are specific to your ideal customer.

You want to really get to know your target audience so you can understand them as people, as individuals with their own problems, wants and desires. If you can understand them then you can figure out how you can give them what they want…

Please head on over to the Motorhead Digital Blog for the rest of this article.

Barry is the founder of Motorhead Digital, providing signature Marketing Maximizer™ programs specifically developed for auto restoration, performance and restyling shops. These programs are geared towards customer acquisition and conversion to keep those project bookings coming. With over 23 years of experience in digital marketing and web development, Barry’s goal is to help clients market and grow their shops through strategic marketing practices. You can reach him at (585) or online at


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