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What Are Customer Personas? How To Create Them – And Why You Need To

Feature   |   Posted: 09/24/2020
Posted by: Motorhead Digital

If you’re not creating customer personas for your business, you’re missing out on the opportunity to understand what makes your customers tick (and buy).

By Barry Alt

Customer personas are a fantastic way to get to know your audience, helping you target your products and services to them a lot easier.

If you’re not creating customer personas for your business, you’re missing out on the opportunity to understand what makes your customers tick (and buy).

Today, we’re going to look at what a customer persona actually is, how you create a customer persona, why you need to create them, and why they’re so important to your company’s continuous growth.

Let’s get started!

What is a customer persona?

A customer persona (or buyer persona/user persona) is a fictional character that you make up to represent your ideal customer. It’s usually based on market research and any data you’ve collected from your existing customers.

When creating your buyer or customer persona you should include:

  • Customer demographics
  • Their behavior patterns
  • Your customer’s motivations and goals
  • Their age, gender, and occupation

The more detailed you are with your personas, the easier it will be to address their wants, needs and concerns – and market your products and services towards them more effectively.

Buyer personas are a big help when it comes to building up a strong insight into what your customers are like. A detailed buyer persona will allow you to focus on what parts of your business appeal to your customers. It’ll help you align your services with what your customers want to see.

With strong customer personas at your fingertips, you’ll be able to attract more valuable visitors that will more likely convert and become a paying client for your auto shop.

How do you create a buyer persona?

Buyer personas require a lot of time, patience, research, and strategy. If you want to construct the perfect persona to represent your target audience then you need to start by asking yourself some questions…

Please head on over to the Motorhead Digital Blog for the rest of this article.

 

Barry is the founder of Motorhead Digital, providing signature Marketing Maximizer™ programs specifically developed for auto restoration, performance and restyling shops. These programs are geared towards customer acquisition and conversion to keep those project bookings coming. With over 23 years of experience in digital marketing and web development, Barry’s goal is to help clients market and grow their shops through strategic marketing practices. You can reach him at (585) 766-9785balt@motorheaddigital.com or online at MotorheadDigital.com

 

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