Why Ignoring Strategy Is Costing Your Aftermarket Shop Money

If you’ve spent hours posting on social media, buying ads and doing email marketing only to produce zero conversions, you might be in trouble. Without a solid well-defined strategy, the hard work of promoting your shop online will go to waste. You’ll lose out on converting new customers and it’ll cost your shop a whole lot of time and money.

There’s no point in spending all that time and effort promoting your shop online if you don’t have a great marketing strategy to back up your work.

When it comes to promoting, talking about, and marketing your shop, you should have an in-depth strategy to ensure that all your efforts are effective and you reach all your goals.

Today we’ll show you exactly why a strategy is necessary for your shop’s success and how you can formulate the best strategy possible.

Take a look at our expert advice on building the perfect strategy for your shop’s online success.

Do shops need an online marketing strategy?

Whether you’re writing a blog post, updating your website, posting on social media, buying Facebook or Google ads or even onboarding a brand new client, you must have a strategy and a process.

Without a dedicated strategy, your marketing efforts will fall apart at the seams! Leaving you with an empty shop and bank account.

For example, let’s say you decided to invest in some Google ads. Advertising your services on Google is a great idea, and it can help you gain more traction online and get more clients through the door. But, if you don’t have a strategy ready or you’re not sure what you want your ads to accomplish, you won’t get the results you’re hoping for.

Beware that $150 Google Ads credit you got in the mail, it could end up costing you thousands of dollars if you start running ads without a solid strategy and plan.

Getting ahead of yourself and rushing into marketing your business online with no plan will only cost your shop more money. You’ll also lose out on a lot of time – time that could have been used to develop a marketing strategy that works for your shop.

Imagine spending thousands of dollars on Google Ads only to get zero clients?

Without a strategy in place, you will never be able to get the results you want for your shop’s online success.

But how do you even go about building a marketing strategy? How can you ensure that your efforts don’t go to waste?

How can you build the perfect digital strategy for your shop?

Shockingly enough 45% of businesses don’t have a digital marketing strategy in place – don’t be one of these businesses!  If you don’t have a strategy set up for your marketing, you won’t be able to improve your business online.

Building the perfect strategy for your shop takes a lot of time and effort, and it’s not something you can just throw together quickly without a second thought. A strategy must be well planned and thought out to succeed for your business.

Google ads, Email marketing, Social media and so many other marketing tools are really just Tactics. Before you implement any tactics you need to Get Clarity first and then create your strategy before you can utilize any tactics effectively.