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Why Ignoring Your Shop’s Online Presence Is Costing You Money

Feature   |   Posted: 09/19/2022
Posted by: Motorhead Digital


Is your website struggling to bring in fresh leads? Are people finding it difficult to locate your automotive aftermarket shop online? This might be because your online presence is lacking.

By Barry Alt

Get People To Your Site For FREE

In our last article, we talked about Why Ignoring Your Website Is Costing You Money. This month we’ll be discussing what you’ll need to do next once you have that shiny new badass website for your shop. 

Let’s start by going over short review of some key posts to remember for that badass website.

Is your website struggling to bring in fresh leads? Are people finding it difficult to locate your automotive aftermarket shop online? This might be because your online presence is lacking.

If your online presence is failing you, then now is the time to ramp up your strategies before it starts to cost you even more money than it already has.

Your online reputation is essential for your growth as a business because your audience relies on online research to make informed decisions about purchasing goods and services. If your reputation is poor or you don’t have a positive or a very limited online presence you could lose out on clients.

Now, you might think that you don’t really have an online reputation so what does it matter? But if you’re online, your website is online, and you advertise your services online, you already have an online presence. You’re just not aware of it, which is a big problem. To help improve your online presence, you need to start with your website and your site should:

  • Represent your work
  • Give an excellent first impression
  • Have up-to-date content
  • Be accessible
  • Be professional looking
  • Be easy to navigate on all devices
  • Have updated security
  • Be user friendly

Today, we’re going to show you what you can do to improve your shop’s online presence. Stop wasting money on a website that doesn’t get you the leads you’re after and start attracting more qualified leads!

Make your audience aware of who you are

This is the first part of the Customer Engagement Lifecycle. When somebody’s looking for information on a service, they’re going to search online. If you don’t have an excellent online presence – then they won’t be able to find your business or the information they’re looking for on your site. Instead, they’ll head over to your competition to check out their services.

Customer engagement lifecycle

If you want to rank at the top of the search results and become a prominent presence online, you have to start making changes. You’ll need to start the next step by getting in front of eyeballs. Otherwise, your well-crafted website will just sit there gathering dust.

Without a solid online presence, your audience won’t know who you are or where to find you. It doesn’t matter how fantastic your website is. If your audience doesn’t know who you are, how do you expect them to find your website?

Start by getting in frony of eyeballs

Visibility and awareness are key to improving your digital footprint, and the best way to enhance your digital footprint is by:

  • Enhancing your Google Business Profile (previously Google My Business)
  • Updating your online citations (listings)
  • Setting up social media accounts that your customers follow
  • Using email marketing
  • Getting high-quality backlinks from trustworthy sites*
  • Engaging with people in the industry

*A backlink is an incoming hyperlink from one web page to another website. The more quality backlinks you have pointing back to your site, the more popular it will be in Google’s eyes. . .

Please head on over to the Motorhead Digital Blog for the rest of this article.

Barry Alt and the Motorhead Digital team are digital marketing experts with over 25 years of experience focused on supporting automotive aftermarket restoration, performance, race, and restyling shops. Their signature Marketing, Location Maximizer, and Site Maximizer programs will supercharge your digital marketing, including website design, social media, SEO search engine rank, content marketing, and your entire online presence so you attract better leads. You can reach him at (585) 766-9785[email protected], or online at

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