MOORE Expo – Midwest Overland Offroad Expo

MOORE Expo takes place in Springfield, Missouri and serves overlanders, offroad builders, and vehicle-based adventure travelers from across the Midwest and beyond. The event draws a concentrated audience of owners who actively modify their rigs, travel long distances for trail access, and invest in equipment that performs in the field.

For auto enthusiasts, MOORE Expo delivers direct access to current builds, technical education, and hands-on training. Attendees spend time in classrooms, walk the indoor showroom floor, and gather in the outdoor dirt activation area where vehicles operate in real conditions. Conversations are practical. Products are examined closely. Decisions are made based on trust and proven performance.

For vendors, the environment supports meaningful interaction rather than passive foot traffic. The 7,000 square foot indoor showroom creates a focused setting for detailed product discussions. Outdoor booth spaces allow for larger displays and live demonstrations. The dirt area supports ride-and-drive activations that show capability instead of simply describing it.

The audience is informed and deliberate. Many travel hundreds of miles to attend. They compare components, ask technical questions, and look for brands that participate in the community long term. Companies that attend do more than display product. They teach, demonstrate, answer questions, and earn loyalty through presence and transparency.

MOORE Expo has grown into the largest overlanding event in the Midwest by maintaining that approach. It remains family-owned, Midwest-rooted, and centered on real relationships between builders, travelers, and the companies that support them. Brands that value long-term trust, field use, and word-of-mouth credibility find strong alignment here.