2022 Toyota Tundra – MOORE Expo Official Vehicle

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Vehicle Quick Facts

Profile ID: 69590
Year: 2022
Make: Toyota
Model: Tundra
Markets: Driven Daily, Off Road, Truck
Vehicle Type: Asian
Contact: MOORE Expo – Midwest Overland Offroad Expo

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Vehicle Story

PROMOTING ADVENTURE

The MOORE Expo Tundra – Built to Work. Built to Wander.

In the world of event promotion and expo chasing, you don’t just need a vehicle — you need a partner.

Whether it’s guiding sponsors through the Ozark Mountains, hauling signage across town at sunrise, or hammering out highway miles from Michigan to Arizona, the MOORE Expo 2022 Toyota Tundra was built to handle whatever the job demands.

When MOORE Expo promoter Chris Holloway envisioned the ultimate support vehicle, he didn’t want a showpiece. He wanted something that could confidently lead a trail ride in the morning and pull into a corporate meeting that afternoon. A truck that could air down in the dirt and air up for the interstate — without compromise.

So he partnered with Adventure Motors in Grandview, Missouri to bring that vision to life.

The build was unveiled at MOORE Expo — the largest aftermarket off-road consumer event in the Midwest — and it immediately became more than a truck. It became a rolling representation of the overland community. Since then, it’s drawn crowds at events across the country, with enthusiasts studying the details and sponsors seeing their products in real-world action.

Built for the Job

This Tundra is more than a promo vehicle — it’s a mobile operations center.

Its upgraded suspension delivers control and comfort whether it’s crawling rocky trails or logging long highway days. The high-capacity roof rack system and innovative bed setup — featuring a topper and sliding storage platform — allow for multiple pack-out configurations. One weekend it may be loaded with recovery gear and camp equipment. The next, it’s stacked with banners, signage, and activation materials.

Every detail serves a purpose.

A 360-degree emergency lighting system allows the truck to safely operate in urban environments during event setup and teardown. High-wattage GMRS communications keep the team connected whether they’re coordinating volunteers at the fairgrounds or spotting each other on a backcountry trail.

It’s equal parts tool and trail rig.

Built to Wander

But make no mistake — this truck wasn’t built just to sit in vendor rows.

“We aren’t traveling this much without getting some much-needed off-road therapy in,” says Holloway.

In 2024 alone, the MOORE Expo Tundra logged over 14,000 miles and attended 14 off-road events across the country. Between expos, it finds dirt whenever possible. The ability to air down below 10 PSI — made possible by METHOD 703 Bead Grip wheels — completely transforms how the truck performs off pavement. Traction increases. Ride quality improves. Confidence grows.

That capability isn’t just for fun — it’s proof of concept. Every sponsor and every attendee sees the truck doing what it was built to do: getting used, not just displayed.

A Rolling Ambassador

The MOORE Expo Tundra represents something bigger than a build sheet.

It represents a Midwest-born event that believes in real use, real stories, and real community. It shows that you can build something rugged without sacrificing comfort. That you can chase business and still chase sunsets. That you can promote adventure by living it.

From city streets to remote trails, from sponsor meetings to campfire conversations — this truck doesn’t just promote the expo.

It embodies it.

Tech Sheet