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DEI Sponsors Drifter Adam LZ

Industry News   |   Posted: 06/15/2021
Posted by: Design Engineering, Inc. | DEI

After using DEI products for years, the popular Formula DRIFT racer officially joins Team DEI

Design Engineering, Inc. is pleased to announce a new partnership with social media star and Formula DRIFT racer Adam LZ.

The talented driver and social media giant has nearly 3.2 million subscribers to his YouTube channel, more than 950,000 followers on Facebook and more than 1.2 million followers on Instagram.

“Partnering with racers like Adam LZ is what the DEI sponsorship program is all about,” said Will F. of Design Engineering, Inc. “Our relationship started with him using our heat and sound control products and has grown to where we are now working together to promote our brands and win races.”

DEI will offer products, tech support and service to LZ and his No. 5 LZMFG 2JZ powered Nissan Silvia S15 throughout the 2021 Formula DRIFT season.

“It’s been awesome getting to work with a company that I’ve already been using for so long,” LZ said. “We’ve found out about some pretty cool products I didn’t know existed—like their tranny tunnel shield—and have been coming up with new uses and purposes that are helping both us and our viewers.”

LZ’s YouTube channel documents his many adventures and has recently been welcoming viewers to a new Florida facility known as the LZ Compound, which he calls a “30-Acre Automotive Dream.” It includes more than 65,000 square feet of buildings that haven’t been used in more than five years.

The 25-year-old originally made a name for himself in BMX, which he used to fund his first drift car in 2015. He also enjoys Time Attack and off-road racing.

“For now, I’m pouring as many resources as I can into Formula DRIFT,” he noted. “It’s extremely fun, very challenging and very rewarding.”

For more information about DEI’s complete line of performance heat and sound control products, visit

ABOUT DESIGN ENGINEERING, INC: Celebrating more than 25 years of innovation, Design Engineering, Inc.® (DEI) is the leading manufacturer and supplier of high-performance innovative heat and sound control products. Located in Avon Lake, Ohio, DEI sells worldwide to a large number of commercial markets – Automotive, Race, V-Twin, Sportbike/Metric, ATV/UTV/Off-road, 12 Volt/Car Audio, Industrial, Marine, and Aeronautical. Additional DEI related brands marketed worldwide are CryO2™ cryogenic intake systems and related accessories, Boom Mat® acoustical insulation and sound deadening products and Radiator Relief™ performance coolant additives.

Design Engineering, Inc. | DEI
604 Moore Road
Avon Lake, Ohio, 44012
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