AutoRama | DetroitFollow
Dates: 03/02/2018 ‐ 03/04/2018
Time: 03/02 – (12:00 noon to 10:00pm); 03/03 - (9:00am to 10:00pm); ‐ 03/04 - (10:00am to 7:00pm)
- Indoor Show
America’s love affair with the automobile is legendary. In fact custom car shows have paid tribute to the innovative workmanship that continuously re-invents and improves the vehicles of yesterday and today. Championship Auto Shows (CASI), the undisputed leader in indoor custom car show production, produces the largest show series in the business: better known under the monikers of Autorama or World of Wheels. Close to 20 events are held annually across the United States and Canada.
Hot rods are always at the heart of each show, but in recent years the composition has expanded to include manufacturer’s displays. As a result, today’s shows appeal equally to those who own competition cars, specialty and concept vehicles and those who dream about owning them.
Autorama/ World of Wheels/Cavalcade of Customs spectators are avid fans; over 75% of those attending have been to earlier events. Approximately 45% have visited Autorama and World of Wheels/Cavalcade of Customs events four or more times. Audience satisfaction with these events is attested to by the incredibly high (97.3%) rate of recommending attendance to others. They use the event to learn the latest ideas in performance customization.
Participation in the events elevates the involvement of your company to top-of-mind awareness among key consumers. As with any consumer brand, brand awareness often equals product superiority.
Participating in the series of events provides an opportunity to capitalize on the marketing and sales potential of each show. Your effort would be targeted toward the following two consumer groups: Show participants and Show spectators.
Both of these audiences share similar demographic make-up. Our research shows that 72.9% of our audience tries to support companies who sponsor Autorama or World of Wheels events.
This mindset provides an excellent opportunity to provide spectators and exhibitors with a special promotion that includes a call to action.